Monday, February 14, 2011

Did The Grammys Finally Jump The Shark?

For those of you younger than a "certain age," once upon a time when the Diva was but a divette-in-training, there was a TV show called Happy Days that was probably the most popular show of its time. But as so often happens in the world of entertainment, the audience and characters got older and no one had the guts to end the thing on an up note and so the show stayed on the air well past its prime. There was an episode in which one of the main characters somehow got involved in a water-skiing competition in which he had to ski-jump over a tank containing a live shark. The situation was so ridiculous (and by that point the audience sooo did not care) that this particular episode of Happy Days has become kind of a marker for when anything popular has outlived its welcome. This is what it means when you hear that a TV show (or singer or reality celeb) has "jumped the shark." It means they have gotten so desperate for ratings and acceptance that they go to ridiculous lengths to get it. (Now, if you did not know what that phrase meant before, you are obligated to give the Photo Diva credit when you explain it to someone else. And I'll know if you don't do it. I'm like Santa that way. I know if you've been bad or good... Just sayin'...)

So, when the three-plus hour yawn fest (a.k.a. the Grammys) was over my first thought was: has the annual telecast jumped the shark?

Since about 2004 (when Prince and Beyoncé performed together magically) the show has been moving towards more performances and less acceptance speeches. At first I thought was a good idea. After all, the home audience would be more entertained and it would give performers an opportunity to show off their talents to potential new fans. But most of last night's performances were lackluster at best and the acceptance speeches were too few and too far between. 

 To me...that's a bad thing.

Sure, the opening number tribute to the Queen of Soul Aretha Franklin was good but could have been so much better if they had left off country darling Martina McBride and up-and-comer Florence Welch (of Florence and the Machine) and let Jennifer Hudson, Christina Aguilera and Yolanda Adams really belt away at Franklin's greatest hits. I know where they were trying to go with this grouping — to show Franklin's influence on all genres of music — but it just came off as a bit too forced and ending it with "Sisters Are Doing It For Themselves" was way too cliché for my taste. At least everyone was on key and remembered the words.

Real "highlights" were scarce but included the incredibly talented Bruno Mars with B.o.B. and Janelle Monae (although Monae's crowd surfing mid performance seemed out of context), the suprisingly enjoyable Usher/Justin Beiber/Jaden Smith number (and unlike the Super Bowl we could actually HEAR Usher sing), and the not too horrifying Eminem featuring Rihanna.

The biggest highlight for me, however, was Mick Jagger paying tribute to the late soul icon Solomon Burke by soulfully singing "Everybody Needs Somebody to Love" and strutting around and owning the stage like only Mick can in his first (really?) Grammy performance. I could have watched Mick and guitarist Raphael Saadig all night. You younguns could learn a thing or three from Gramps.

But like the lack of on-air winners there were just not enough remarkable performances for a three plus hour show.  Well, there were a few other "remarkable" performances...but not in a good way.

Long-time folkster Bob Dylan's performance of his fabulous song “Maggie’s Farm”— backed by Mumford and Sons and the Avett Brothers — was unremarkable except for the fact that Dylan's vocals were buried in the mix (not that I necessarily want to hear his voice up front and center but it's a respect thing) and performance artist Lady Gaga emerging from whatever-that-was for a song-and-dance tribute to Madonna's "Express Yourself"...er...I mean...her latest single "Born This Way"...had me baffled as to why this blatant rip-off was even allowed to air. If I were Madonna I'd be pissed...

Even the much anticipated performance (at least for me) of my favorite song of 2010 — "Forget You" by Cee Lo Green — was turned into a Technicolor joke by the outfit (which was a cross between 1970's Elton John and Bingo from the The Banana Splits...Google it), C-List Muppet bandmates (where's Animal on drums?) and Gwyneth Paltrow in her Louboutin stilettos towering over Cee Lo while standing on top of the Liberace-style piano. I think I am the only one who noticed that Cee Lo left out the line "But that don't mean I can't get you there" which made me think... A) he forgot his own lyrics (which is even worse than Christina flubbing somebody else's lyrics at the Super Bowl) or B) the sensors thought it was too dirty (which it kinda is).

Overall the 2011 Grammy show was pretty disappointing and I do believe they may have actually jumped the shark.  It might not be too late to save it though. There's still entertainment value somewhere in there. My suggestion would be to bring back more of the acceptance speeches (Soul singer John Legend and Philadelphia hip-hop band the Roots were big off-camera winners and I would have loved to hear them accept their awards) and lose some of the mediocre performances (sorry Katy Perry).

Thursday, February 10, 2011

Do YOU Have What It Takes?

IF YOU OR SOMEONE YOU KNOW IS LOOKING FOR WORK IN SALES, READ ON. 
IF NOT, HAVE A NICE DAY. 
 
The Live2Play Network — 
Not Just a Job. An Adventure. 
(OK, we stole that, but it's true here!)
 
WHO WE ARE: The Live2Play Network is a team of dedicated, forward-thinking 
individuals with deep roots in the musical instrument and professional 
audio markets. Our content contributors include top-10 songwriters, vocal 
coaches to the stars, and designers of some of the most widely used audio 
gear in the world. For over a decade, we have been on the leading edge of 
content and marketing approaches for this market. We are the first 
organization to make a downloadable magazine available around the world 
for free. We are the first in our market with a real iPad app and we are 
the only team that has embraced and harnessed the power of Social 
Networking as a marketing tool for our sponsors.
 
WHAT WE DO: We produce a deep and engaging Web site. (More than 17% of 
visitors stay 30 mins or longer. In the world of the Web and short 
attentions spans, that number is huge.) We publish a magazine that has 
morphed from paper and ink into the virtual. Plus E-zines that are  
formatted to be easily read on a computer screen and to have the 
interactive content that today's musicians and information consumers 
demand. Every issue is also available as an iPad app downloadable via 
the App Store (premier version of the app slated for early March.) We 
also recently designed a whole new way to search for music and audio 
gear where users get YouTube video, a Wikipedia entry, Amazon listings 
and eBay auctions in a single box on the L2PNet.com Web site. 
 
More importantly, we are the only content creators who have embraced 
Social Networking and created strategies to make it work for our sponsors. 
We have tens of thousands of social friends and followers across multiple 
accounts and multiple platforms. We send teasers and links to this group 
all day, every day which drives them straight to gear reviews and other 
content about our sponsors. With users ignoring traditional advertising 
online and off to a greater degree every day, links to this kind of content 
can show a direct connection to actual sales. It is a hugely powerful 
system that drove more than 400,000 sets of eyeballs to selected content 
in the second half of 2010. And this program, dubbed Active Marketing™, 
is only available to Live2Play sponsors. No one else.
 
WHAT WE NEED: Energetic sales pros who can look past the way things used 
to get done and embrace the future of media. If you are lazy or expect 
accounts to be handed to you or to just maintain an already established 
roster then don't bother calling. We need people who are willing to spend 
the time and energy to research potential clients and know their products 
and where they currently advertise as well as the client does. We need 
people willing to be the marketing partners our sponsors demand. We need 
people who have a clue about how social networks operate and who can 
explain that to clients who are often just getting the hang of email. 
This is not easy. It takes time and hard work and a commitment to the 
Network and your clients.
 
WHAT IT'S WORTH: This is a straight commission gig. For the right sales 
person who proves an ability to not only sell but to truly serve his 
clients marketing needs with the tools that are currently emerging, 
consideration of a salaried position is on the table. To start, is it 
20% commission with residuals. (For those of you not in media sales, this 
means that you get a commission not just on the initial sale. You get 
paid every time that client pays for another month of service from the 
Live2Play Network. A motivated sales pro with just 20 active accounts can 
make six figures.)
 
THINK YOU HAVE WHAT IT TAKES? Give us a call and convince us. 
585.348.8L2P (8527)

Looking For Something Different To Do This Saturday In Vegas?

This sounds like a lot of fun (and for a good cause) so I thought I'd share!
 
Painters On The Patio — Painters & Poetry Jam — Fundraiser For Erich Victa
Saturday, February 12 · 6:00pm - 11:00pm
The "World Famous" Arts Factory, 107 E. Charleston Blvd., Las Vegas, NV
"Come Join Us For Another Saturday Evening in the 18b — Las Vegas Arts District — As We Continue To Create and Share As An Art Community." 
 
The festivities include:
• Silent auction and a raffle for dinner at The Bar & Bistro at The Arts Factory and Some Other Great Prizes.
• Interzone Jazz Trio
• Poetry Hosted By Born and Raised Productions
• Live Painters Hosted By APH
 
This weeks event will also be a fundraiser for a great friend of the 18b — Erich Victa — who is at UMC recuperating from a motorcycle accident. Contact Alex Huerta at his Arts Factory studio if you'd like to donate silent auction items. Email: alexphuerta@yahoo.com Phone: 702.465.8247

 













Monday, February 7, 2011

It's A New Day

It's a new dawn
It's a new day
It's a new life
For me
And I'm feeling good


— Michael Bublé, Feeling Good

If you had asked me as recently as this time last year what I saw myself doing with my life it certainly would not have included being an up-and-coming concert photographer (flying half way around the world to shoot a European summer music festival) or sharing the photo pit at A-List concerts with the likes of Robert Knight or Erik Kabik...or that I'd be a cutting-edge desktop publisher expanding my graphic design capabilities to include next-generation digital media devices like iPads and iPhones...but here I am.

I am indeed living my dream...and I'm feeling good.

I must confess that it hasn't been without its challenges. By the end of 2010, I realized that trying to shoot concerts and write a weekly entertainment column for living-las-vegas.com as the Photo Diva plus working a challenging day job in the publishing industry that often requires 60-80 hours a week of my life left me little time for things like sleep, so I am trying to cut back on those commitments to leave room in my day for other projects I am involved in as well as developing my digital photography and desktop publishing skills so I can keep up with current technology.

I know I know...you love the Photo Diva on living-las-vegas.com and so do I. It's been such a fun project sharing my concert photography journey with all of you. However, it was getting more and more difficult and time-consuming towards the end of 2010 to get permission to shoot shows and to come up with interesting things to say about them, so I have backed off a bit. People just don't realize all of the effort that goes into getting permission from PR agencies/tour managers/talent agents for media access with photo privileges...it's a full-time job in itself!

Meanwhile, back at Diva Central, I am really focused on developing our iPad version as well as improving on our online/digital version of Live2Play magazine. For those of you who don't know, Live2Play is a multi-media project that features gear and instrument news and reviews along with opinion, tips and advice from working musicians and audio professionals for a growing network of highly mobile, web-connected musicians. Live2Play has been the Little Engine That Could for many years (originally Singer Magazine which morphed into Singer & Musician Magazine a few years ago) but with the explosion of both social media and mobile technology — and its effect on how we receive and digest information — Live2Play is expanding its global reach rapidly and thus I have to stay on top of both current and future ways of delivering information to a very hungry and under-served market.  If you are a musician you should check it out at www.L2Pnet.com

So have no fear, the Diva lives on. I will continue to post on living-las-vegas.com as often as I have something that is right for that outlet — reviews of shows and concerts and interviews with notable Las Vegas entertainers are still in the works — just not on a weekly basis. Trust me, when I do post a story as living-las-vegas.com's Photo Diva it will be worth reading!